Project 17

Project 17 was a creative I had the pleasure of working on for Alex Iwobi along with a few other design and marketing professionals. The form of the logo was inspired by the letter p and Alex’s jersey number 17, the lines included were manipulated to represent the form in a distinct way, they have been shrunken for the form to stand out at the same time not loose the inner shape a ‘P’ has when the 17 is not included in place of the inner lines. This alternate version of the logo with the lines has been created for various spaces and flexibility the identity will need to exist including smaller places where the number 17 may not be so bold and clear.