About.

I’m a brand designer specialising in building clear, strategic visual systems that help organisations communicate with confidence and purpose.

My work sits at the intersection of strategy and craft — translating complex ideas into visual languages that are expressive, coherent, and built to scale. I’m particularly interested in how design shapes perception, behaviour, and emotional connection across physical and digital environments.

I’ve worked across large-scale global brands, cultural institutions, and community-led projects — adapting my approach to context while maintaining a strong focus on clarity, hierarchy, and intention.

Whether working independently or within multidisciplinary teams, I approach projects with a creative-director mindset: defining the idea, setting the direction, and ensuring every output serves a clear purpose.

Based in London, working internationally.