NBA house
Along with my creative team I had the opportunity to assist with creative visuals for our proposal to NBA for their ‘NBA House’ scheduled to take place in 3 locations London, Berlin and Paris during the Summer of 2026.
Some of the events key creative features included bold branding elements—dynamic typography and elevated visuals—designed to build excitement for the upcoming NBA 2027 season.
Alongside popular activations from previous editions, the 2026 NBA House will introduce new grass roots experience, spotlighting local talent and deepening connections with the basketball community.
Design approach
Bold typography optimised for long-distance legibility
Modular graphic system adaptable across screens and formats
Dynamic layouts designed to feel kinetic even when static
the challenge
NBA House required a bold, high-energy visual identity that could live across large-scale environments — from broadcast screens to immersive, in-venue experiences — while maintaining clarity at speed and scale.
insight
In live sport environments, design must communicate instantly. The brand language needed to feel powerful, rhythmic, and unmistakably NBA — without overwhelming the audience.
creative direction
The system was built around modular compositions, strong typographic contrast, and a limited but impactful colour palette — allowing content to flex while retaining recognisability.
