British Racing Drivers’ Club Awards — Brand & Event IdentitY
the challenge
The BRDC Annual Awards celebrate elite performance, heritage, and community within British motorsport. For 2025, the challenge was to design an identity and visual language that reinforced the club’s prestige, honoured the achievements of its winners, and elevated the ceremony experience — all while remaining true to the sport’s culture of speed, precision, and craftsmanship.
insight
An awards ceremony of this stature requires a visual system that feels both ceremonial and dynamic. The identity needed to live across printed materials, digital installs, signage, and social amplification — creating a cohesive narrative that carries from the red carpet to the after-event showcases.
creative direction
We developed a brand language that balanced heritage with forward motion: refined typography, purposeful grid systems, and dynamic graphic elements inspired by motion and track geometry. This allowed the identity to feel elevated and contemporary, yet unmistakably aligned with the BRDC legacy.
