Project 17 Cup 26’ - Home Grown

Home grown campaign identity

I had the pleasure of leading the set design and visual identity for Alex Iwobi and Project 17’s yearly football Tournament and campaign ‘Home Grown’ powered by Ugg

With 2000+ people in attendance the day consisted of an under 12s and adults tournament using the event to raise awareness and £20k for ACLT a leading Blood cancer/disorder charity.

The brief was to celebrate London football culture, strengthen Alex’s Iwobi’s position as a cultural and community leader beyond football and build a cultural eco system where football, music, fashion and people come together bringing local neighbourhood with global culture.

The club house was a supporting theme for the home grown campaign and melting pot of culture.